Conceptual Ad.

Type: Advertising, Digital Design
Tools: Adobe Illustrator, Photoshop

Overview:
This conceptual campaign for New Balance explored minimalist health-driven branding. The theme: protection, movement, and heart.

Creative Approach:
A soft blue gradient sets the scene. Transparent vector shapes add motion and depth. At the centre, a stylized outline of a New Balance shoe pulses with a heartbeat line, reinforcing the message:
“We protect your second heart.”

Outcome:
A clean, emotionally resonant advertisement exploring how thoughtful design can connect product, purpose, and body.