Type: Branding & Identity Design
Tools: Sketching, Adobe Illustrator

Overview:
This project aimed to design a unique logo for Shiraz, a city celebrated for its poetic heritage, floral gardens, and spiritual beauty. The design brief emphasized originality, scalability, and elegance in both black & white and PMS colour formats.

Creative Approach:
My early explorations combined various symbolic elements, birds, blossoms, Persian calligraphy, but felt visually overcrowded. I shifted toward a minimalist solution, using negative space and stylized linework to evoke the soul of Shiraz through a single, refined form: the nightingale.

Outcome:
A graceful, timeless logo rooted in symbolism and restraint. Scalable across formats and full of cultural resonance, the design quietly sings the spirit of the city.